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StratHack is a podcast series about marketing strategy, highlighting lessons and learning from new brands and a set of diverse, inspiring business leaders. Brought to you by Sera Holland and Ameila Torode, two award-winning advertising and PR professionals. Sera is the UK Deputy CEO of global communications consultancy Ketchum, Amelia the founder of Fawnbrake, a strategy consultancy. In each episode, Sera and Amelia meet with a company or individual who have inspired them. Together they talk through the strategic decisions and creative choices made along the journey to success and after the interview they draw out the key strategic implications relevant to any brand or business. This is a series designed to shine a light on fresh new business case studies in a way that is always practical to apply and enjoyable to listen to. To get in contact with us about this podcast please email strathack@wearefawnbrake.com. Hosts: Amelia Torode - Founder - Fawnbrake www.wearefawnbrake.com https://www.linkedin.com/in/ameliatorode/ Sera Holland - UK Deputy CEO - Ketchum www.ketchum.com/london https://www.linkedin.com/in/seramiller/
Episodes
Sunday Mar 27, 2022
Sunday Mar 27, 2022
On this episode we are joined by visionary UK entrepreneur, Joanna Jensen.
Joanna is the Founder of Childs Farm, an all-natural skincare brand for babies and children, specifically designed for young and sensitive skin. From launch in Joanna’s kitchen in Hampshire in 2010 to becoming the UK’s number 1 baby and childrens toiletries brand, this is a story of market disruption, product innovation and the critical importance of audience insight and product excellence.
This podcast was recorded the week before the news broke that Childs Farm had been purchased for £36.8m. The purchase looks set to ensure that the much-loved British brand will become a new power brand taking on the global giants such as Johnson & Johnson’s.
Joanna talks about her business journey and her experience of building an organic brand organically (bad pun, apologies)
Childs Farm was a Fawnbrake client in July 2021.
To find out more about Fawnbrake and StratHack, please visit www.wearefawnbrake.com
To get in touch, email amelia@wearefawnbrake.com
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