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StratHack is a podcast series about marketing strategy, highlighting lessons and learning from new brands and a set of diverse, inspiring business leaders. Brought to you by Sera Holland and Ameila Torode, two award-winning advertising and PR professionals. Sera is the UK Deputy CEO of global communications consultancy Ketchum, Amelia the founder of Fawnbrake, a strategy consultancy. In each episode, Sera and Amelia meet with a company or individual who have inspired them. Together they talk through the strategic decisions and creative choices made along the journey to success and after the interview they draw out the key strategic implications relevant to any brand or business. This is a series designed to shine a light on fresh new business case studies in a way that is always practical to apply and enjoyable to listen to. To get in contact with us about this podcast please email strathack@wearefawnbrake.com. Hosts: Amelia Torode - Founder - Fawnbrake www.wearefawnbrake.com https://www.linkedin.com/in/ameliatorode/ Sera Holland - UK Deputy CEO - Ketchum www.ketchum.com/london https://www.linkedin.com/in/seramiller/
Episodes
Monday Jul 26, 2021
Monday Jul 26, 2021
Ben Saul-Garner, Co-founder of Rebel Book Club, talks reinventing book clubs for the 21st Century.
In this episode we are joined by co-founder of Rebel Book Club Ben Saul-Garner to talk reinventing book clubs for the 21st century - and reinventing the live events and communities that surround them in the time of COVID.
A serial entrepreneur who’s businesses have been featured by the likes of GQ, The Guardian, Tatler, Conde Nast, BBC News, TimeOut, Forbes and The Evening Standard, Ben’s culture and entertainment agency Attachment was featured in the 2020 & 2021 Financial Times 1000 Fastest Growing companies in Europe.
But it’s Rebel Book Club we asked Ben to come and share the story of with us on StratHack. We explore the journey that’s taken the ever-expanding international community from Peter Thiel’s ‘Zero to One’ in 2015 to this month’s choice of Ronan Farrow’s ‘Catch and Kill’, discuss the dual importance of flexibility and consistency when building a community driven brand, and explore the meaning of ‘tsundoku’ (the Japanese word for the growing pile of unread books next to your bed).
Curious about how you could finally hold down that non-fiction reading habit and smash that unread book stack, one title at a time? To find out more about becoming a Rebel Reader visit www.rebelbook.club or check out their socials @rebelbookclub.
To find out more about who we are, what we do and who we do it for at Fawnbrake, visit www.fawnbrakecollective.com
To get in touch about this podcast, please email strathack@wearefawnbrake.com
You can also find us on Twitter:
@ameliatorode
@sera_holland
@fawnbrake
Or on LinkedIn:
www.linkedin.com/in/seramiller/
www.linkedin.com/in/ameliatorode/
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