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StratHack is a podcast series about marketing strategy, highlighting lessons and learning from new brands and a set of diverse, inspiring business leaders. Brought to you by Sera Holland and Ameila Torode, two award-winning advertising and PR professionals. Sera is the UK Deputy CEO of global communications consultancy Ketchum, Amelia the founder of Fawnbrake, a strategy consultancy. In each episode, Sera and Amelia meet with a company or individual who have inspired them. Together they talk through the strategic decisions and creative choices made along the journey to success and after the interview they draw out the key strategic implications relevant to any brand or business. This is a series designed to shine a light on fresh new business case studies in a way that is always practical to apply and enjoyable to listen to. To get in contact with us about this podcast please email strathack@wearefawnbrake.com. Hosts: Amelia Torode - Founder - Fawnbrake www.wearefawnbrake.com https://www.linkedin.com/in/ameliatorode/ Sera Holland - UK Deputy CEO - Ketchum www.ketchum.com/london https://www.linkedin.com/in/seramiller/
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Sunday Jun 13, 2021
Sunday Jun 13, 2021
Hugo Hardman, Founder of Chalk Stream talks what happens when you realise you can’t furlough fish.
In this episode we’re joined by Hugo Hardman, founder of Chalk Stream. Based in the heart of the English countryside in Hampshire, Chalk Stream are in the business of fish. But they’re no ordinary fish business - they are experts in one fine thing: the finest trout from the finest waters.
That combination of expertise and quality got them some pretty high profile fans early on, with Jamie Oliver championing the brand, and hardly a Michelin starred chef in the country who hadn’t been out to see their operation first hand and left with an order for their world-class menu.
Everything was going swimmingly (sorry, we couldn’t help it) until there were no restaurants orders to supply, and Hugo and his team were faced with the realisation that you can’t furlough fish. A direct to consumer brand was built quickly, driven by a test and learn mindset, and a tone of voice best summed up in their “Eat Trout to Help Out” campaign of summer 2020 that got them, and their customers, through the toughest days.
If like us, you’re now hungry thinking about it and are in the mood for some really, really tasty fish, head to www.chalkstreamfoods.co.uk (they ship pretty much UK wide) and follow them @Chalk_Stream
To find out more about who we are, what we do and who we do it for at Fawnbrake, visit www.fawnbrakecollective.com
To get in touch about this podcast, please email strathacks@wearefawnbrake.com
You can also find us on Twitter:
@ameliatorode
@sera_holland
@fawnbrake
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