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StratHack is a podcast series about marketing strategy, highlighting lessons and learning from new brands and a set of diverse, inspiring business leaders. Brought to you by Sera Holland and Ameila Torode, two award-winning advertising and PR professionals. Sera is the UK Deputy CEO of global communications consultancy Ketchum, Amelia the founder of Fawnbrake, a strategy consultancy. In each episode, Sera and Amelia meet with a company or individual who have inspired them. Together they talk through the strategic decisions and creative choices made along the journey to success and after the interview they draw out the key strategic implications relevant to any brand or business. This is a series designed to shine a light on fresh new business case studies in a way that is always practical to apply and enjoyable to listen to. To get in contact with us about this podcast please email strathack@wearefawnbrake.com. Hosts: Amelia Torode - Founder - Fawnbrake www.wearefawnbrake.com https://www.linkedin.com/in/ameliatorode/ Sera Holland - UK Deputy CEO - Ketchum www.ketchum.com/london https://www.linkedin.com/in/seramiller/
Episodes
Sunday May 30, 2021
Sunday May 30, 2021
Joanna Dai, founder of Dai Wear, talks redefining work and workwear.
In this episode we talk redefining performance workwear - and the evolving nature of work - in a post-COVID world with banker turned entrepreneur Joanna Dai.
Joanna started Dai 4 years ago with a mission to build a digitally-native company, designing tailored performance workwear for women who mean business. As you’ll hear in this episode, she’s meeting that mission head on (and means a fair amount of business herself.)
In the last year alone, Dai became a certified B-Corp, was been named one of luxury brand sector official body Walpole’s Brands of Tomorrow, launched two major new product ranges inspired by customer feedback, and opened up a new retail space in the heart of London’s King’s Road.
The brand was also one of the first to respond actively to the COVID-crisis, producing face masks and offering a buy one give one scheme on it’s iconic Power Move Trousers to donate to NHS staff.
To find out more, visit www.daiwear.com - where you can also try out their innovative Dai DNA Trouser Fit Finder and Virtual Stylist offer - or check out their showcasing of comfort-empowered performance and their Dainamic Women community on socials @Dai.
To find out more about who we are, what we do and who we do it for at Fawnbrake, visit www.fawnbrakecollective.com
To get in touch about this podcast, please email strathack@wearefawnbrake.com
You can also find us on Twitter:
@ameliatorode
@sera_holland
@fawnbrake
Or on LinkedIn:
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